closing-letter-lifevac.pdf

Here are the key points:

• Life Vac LLC (LifeVac) was investigated by the Federal Trade Commission (FTC) for making unqualified "Made in USA" claims about its products.
• The FTC found that LifeVac's marketing materials overstated the extent to which certain products were made in the United States, implying that all or virtually all products were made domestically when some contained significant imported content.
• The FTC requires marketers to substantiate any implied claims that a product is "all or virtually all" made in the United States.
• LifeVac removed all "Made in the USA" claims from its marketing materials to avoid deceiving consumers.
• FTC staff decided not to pursue the investigation further, but the Commission reserves the right to take further action if necessary.